Launching LAUGFS Super and LAUGFS SuperMart
LAUGFS Supermarkets recently launched multiple stores under two new brands – LAUGFS Super and LAUGFS SuperMart, with extended shopping space and a brand-new look, enhancing the shopping experience of customers. Under this two-tier approach, LAUGFS Supermarkets will accelerate its expansion across urban and suburban localities in the country with the objective of catering to a wider spectrum of shopper needs.
The flagship brand, LAUGFS Super, caters to a wider range of shopper needs with a broad range of products and services under one roof with spacious outlets. With extended floor space and vibrant ambience, the outlets will offer a wide variety of goods ranging from fresh fruits and vegetables to meats, seafood, dairy products and more. The stores also feature pharmacies as well as utility bill payment facilities for the convenience of shoppers, and even a bakery to cater to hunger on-the-go. LAUGFS’ very own ‘Crimson’ bakeries located in the supermarkets offer freshly made sweet and savoury goodies, ranging from freshly baked pastries, buns, breads and scrumptious desserts to hot and cold beverages.
LAUGFS SuperMart takes the form of smaller convenience stores offering daily essentials, ranging from groceries to fresh and frozen food, and caters to the daily top-up shopping needs of customers with busy lifestyles. Located in residential neighbourhoods and city centres, LAUGFS SuperMarts will have a broader network of outlets ensuring a quick ‘in and out’ shopping experience for the convenience of shoppers.
“As a trusted brand in Sri Lanka, LAUGFS Supermarkets constantly focuses on creating the best customer experiences through our service offerings,” commented LAUGFS Supermarkets Chief Executive Officer, Murad Rahimdeen. “When customers shop at our supermarkets, we ensure that all of their lifestyle needs are met in one-stop. By launching LAUGFS Super and LAUGFS SuperMart, we have set a benchmark for supermarket retailing by following internationally acclaimed standards. Not only do we aim to serve our customers with the best deals and friendly customer service, but we are constantly focused on enhancing their shopping experience by establishing efficient and quality stores.”
With 32 outlets spread across the country, LAUGFS Supermarkets cater to thousands of customers daily. Having pioneered the 24-Hour supermarket retail concept in Sri Lanka, LAUGFS also introduced the concept of establishing fuel retail outlets alongside convenience stores in the country.
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